The Institute For Luxury Home Marketing -

The Institute For Luxury Home Marketing


News Release

Vancouver BC, August 2012

Ashley Smith + Thu Pham with Klein Group, Royal LePage City Centre (now Oakwyn Realty) recently completed a luxury home marketing training course offered by The Institute For Luxury Home Marketing.

The course – which covered such topics as demographics of the affluent, lifestyle segmentation, trends and amenities in today’s luxury home product, and creating a marketing plan for the multimillion dollar property – was taught by Laurie Moore-Moore, President of the Dallas-based Institute for Luxury Home Marketing and author of the book, Rich Buyer, Rich Seller! The Real Estate Agents’ Guide to Marketing Luxury Homes.

“The course is a step towards earning the prestigious Certified Luxury Home Marketing Specialist (CLHMS) designation which The Institute awards internationally to sales professionals who meet performance standards in the upper-tier residential market,” said Moore-Moore. Ashley and Thu are examples of a sales associates who works to hone the special skills and competencies necessary to provide exceptional service in the fine homes and estates marketplace.”

Smith and Pham are award-winning sales associates who have been in real estate since 2008 and 2012 respectively, and who specialize in the Vancouver, BC market.

“The training provided new insight about the upper tier market, helped me polish my skills, and provided valuable networking contacts with other agents across Canada and the United States who specialize in luxury properties,” said Smith. “In addition, I discovered new and creative tools for promoting expensive homes and estates and new resources for finding buyer prospects. Home buyers and sellers will benefit from my new knowledge.”

For insights into the current state of the luxury market, contact Ashley Smith or Thu Pham.

The Institute for Luxury Home Marketing
1409 South Lamar, Suite #215; Dallas TX 75215