Agents Transform Open House into Pop-Up Art Gallery -

Agents Transform Open House into Pop-Up Art Gallery

Agents Transform Open House into Pop-Up Art Gallery

June 2017

Two agents connected with a local woodworking artist to turn a luxury sub-penthouse open house in an intimate art event

Pop-up gallery and scotch tasting sounds a lot sexier than open house, doesn’t it?

When agents Ashley Smith and Thu Pham were thinking of ways to market the two-bedroom, two-bathroom sub-penthouse at 221 Union Street, they decided to try something a little different.

Instead of opening the home to the public and showing prospective buyers around like a typical open house, Ashley and Thu sought the help of local artist woodworking artist Michael Thomas Host to incorporate his pieces into the staging and turn the typical open house event into a private pop-up gallery and scotch tasting event.

“We were preparing to stage the property for sale and we had interviewed a few staging companies which we’d hired before, but every once in a while you get a special property that you want to feature in a certain way. The type of furnishings and pieces that you want to put in are not available to stagers because they want to use them over and over again,” Ashley says.

“I was familiar with the artist, I follow him on Instagram and he participates at the east side culture crawl. I approached him about incorporating his pieces into the staging and told him that I was a big fan and he loved the idea of cross-promotion. It’s great to be engaged with the community and support local artists and local businesses.”

Michael uses salvaged cedar to make his unique forest-inspired pieces, using a nontoxic peanut and soy-derived resin to encase the wood and create beautiful tables and panels. Michael’s woodworking style ensures that each piece maintains its natural structure and beauty.

Check out photos of the property, with Michael’s art incorporated, below. Listing price is available by contacting Ashley or Thu.

[CLICK HERE to go to the original article by Andrea Nazarian.]

Ashley and Thu absolutely loved listing and selling this unique luxury condo. They were even more thrilled that picked up the story about their special marketing strategy, and further helped spread the word about this amazing property. Afterwards, Business In Vancouver and Vancouver Courier also opted to write about this approach and feature Michael Thomas Host, the artist/craftsman behind MTH Woodworks.

This sub-penthouse promptly sold after multiple offers, well over asking price… the best part is, the buyer was a guest to the Scotch tasting (and was someone who was not actively in the market – turns out this luxury suite was such a good fit, he decided to become a new homeowner)! Also, this sale set a new benchmark price for the area and building. Not too shabby.

CLICK HERE to view the original listing of #801 – 221 Union Street, Vancouver.